ZUG International is a European-based investment and brand management company, focused on building and backing high‑performance safety and industrial brands across global markets.
As the parent company behind WRIGHT Safety Footwear, ZUG drives long‑term brand value through strategic investment, technical advancement, and operational partnerships.
Our model centres on controlled ownership of trademarks, patents, proprietary sole systems, and design IP, ensuring brand integrity and future‑proof positioning in the safety footwear sector.
ZUG offers secure, region‑based licences that deliver long‑term continuity — not short‑term cycles. Our selective partnership model exists to empower strong market operators who require:
This ensures partners can grow with confidence — backed by a brand with global vision and long‑range security.
While you focus on your market, customers, and sales execution, ZUG handles the entire brand‑building and innovation engine:
We take care of the technology, legalities, and brand infrastructure — so our partners can focus on winning in‑market.
Through continuous innovation — including next‑gen EVA/Rubber hybrid soles, composite plate technology, and advanced inserts — ZUG ensures that WRIGHT leads the future of safety footwear in performance, comfort, and durability.
And with premium branded marketing, cinematic campaigns, and digital‑first merchandising, we empower distribution partners with the tools to command attention and market share.
ZUG’s philosophy is simple:
Build brands that endure. Equip partners who drive them forward.
BRANDS BUILT TO LAST. PARTNERSHIPS BUILT TO WIN.
At the heart of ZUG International is a world-class team of footwear specialists, global legal advisors, and brand innovation experts. We operate at the forefront of international trends and footwear innovation, with decades of combined experience in developing performance-driven products across global markets. Our technical team continuously monitors and leads advancements in sole design, comfort technologies, material science, and ergonomic performance — ensuring that every product we back meets world-class standards.
But ZUG’s strength doesn’t end at product.
Our legal and commercial team includes leading solicitors and advisors with deep expertise in:
Together, we provide our partners with a comprehensive platform — one that protects their rights, supports their growth, and simplifies complexity.
17 GR XENOPOULOU STREET LIMASSOL, CYPRUS
Zug International
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